What you'll learn
- Learn the essentials of digital marketing and e-commerce to secure an entry-level position
- Using digital marketing platforms like search and email to attract and engage customers
- Using analytics to measure marketing performance and give insights
- Create e-commerce stores, track online performance, and increase consumer loyalty
Who is this course for
- Beginners interested in digital marketing
- Marketers looking to improve their digital marketing strategy
After finishing this course, you will ace all things related to digital marketing.
With this, you can get free access to
- Course Materials for Life
- Expertise in digital marketing and E-commerce
Your Instructor
Over 100,000 students have received instruction from Skills Shine Academy in topics including Lift Style, Fitness Training, Cyber Security, Ethical Hacking, Facebook Ads, SEO, Email Marketing, e-commerce, Business Investing, Social Media Marketing, Launching Your Own Business, and Marketing/Ad Agency!
The Multination firm Skills Shine Academy provides a wide variety of top-notch online courses that educate through real-world examples from subject matter Shines and tried-and-true research, all supported by top-notch, studio vocally narrated videos! Teaching practical life skills, which are crucial in today's environment, is the focus.
Every course offered by Skills Shine Academy is instructed by subject-matter specialists who genuinely love what they do and want to share it with others.
Course Curriculum
1 - Assess for Success Marketing
Available in
days
days
after you enroll
- 01 Introduction to Course (2:18)
- 02 Welcome (0:42)
- 03 Media Plans and Performance Goals (2:32)
- 04 What is Media Planning (5:07)
- 05 Steps for Media Planning Instructions
- 06 Set Performance Goals (4:37)
- 07 Angela Make Data Analytics and Metrics Work Together for Performance (2:51)
- 08 Cost Related Performance Goals Instructions
- 09 Marketing Analytics Skills (3:19)
- 10 Introduction to Google Analytics (5:09)
- 11 Resources to Learn More about Google Analytics Instructions
- 12 Introduction to Google ads (3:12)
- 13 Resources to Learn More about Google ads Instructions
- 14 Other Tools For Marketing and Analytics Instructions
- 15 Tim Use Marketing Analytics Data (4:39)
- 16 Big Data For Marketing Analytics and Automation (3:07)
- 17 Prepare For a Cookie-Less Future in Advertising and E-Commerce Instructions
- 18 Wrap Up (1:26)
- 19 Glossary Terms from Week-1 Instructions
- 20 Welcome (1:34)
- 21 Get Started with Google Analytics Instructions
- 22 Global Site Tagging and Google Tag Manager Instructions
- 23 Work with Google Analytics Monitor Metrics (5:49)
- 24 Work with Google Analytics Create Explorations (4:22)
- 25 Variables and Tab Settings in Google Analytics Explorations Instructions
- 26 Work with Google Ads Metrics (2:59)
- 27 Get Started With Google Ads Instructions
- 28 Dashboards Scorecards and Reports in Google Ads Instructions
- 29 View and Apply Recommendations in Google Ads Instructions
- 30 Link Google Ads to Google Analytics (3:36)
- 31 Link Data for Better Insights Instructions
- 32 Export Google Ads and Google Analytics Data (2:48)
- 33 Cady What an Analysis of Metrics Can Tell You (3:14)
- 34 Wrap Up (1:39)
- 35 Glossary Terms from Week-2 Instructions
- 36 Welcome (1:32)
- 37 ROI and ROAS Calculations (4:25)
- 38 Determine the ROI of a Marketing Project Instructions
- 39 Introduction to AB Tests (4:00)
- 40 Perform AB Tests in Google Ads (3:42)
- 41 AB Test Ads Variations and Bidding Strategies in Google Ads Instructions
- 42 Other Tools for AB Testing Instructions
- 43 Monitor AB Test Results in Google Ads Instructions
- 44 Jordan Interpret AB Test Results (2:47)
- 45 Case Study How Good Boy Studios Improves Customer Acquisition with AB Tests and Instructions
- 46 Indicators of a Successful Marketing Campaign (4:15)
- 47 Wrap Up (1:24)
- 48 Glossary Terms from Week-3 Instructions
- 49 Welcome (2:21)
- 50 Work with Stakeholders (5:04)
- 51 Stakeholder Relationships Instructions
- 52 Prepare Data in Spreadsheets Sorting and Filtering (5:14)
- 53 Data Analysis in Spreadsheets Sort Filter and Compare Instructions
- 54 Prepare Data in Spreadsheets Pivot Tables (3:56)
- 55 Data Analysis in Spreadsheets Pivot Tables Instructions
- 56 Create Data Visualizations in Spreadsheets (5:06)
- 57 Data Visualization in Spreadsheets Charts Instructions
- 58 Other Tools for Data Analytics and Visualization (4:10)
- 59 Create Effective Presentations (3:11)
- 60 Best Practices for Presenting Data Instructions
- 61 Activity Exemplar Present Data Insights to Stakeholders Instructions
- 62 Activity Exemplar Present Data Insights to Stakeholders Activity Exemplar Presentation
- 63 Evaluate and Improve Presentations Instructions
- 64 Wrap Up (1:33)
- 65 Glossary Terms from week-4 Instructions
- 66 Course Wrap Up (1:29)
- 67 Course 5 Glossary Course 5 Glossary
- 68 Course 5 Glossary Instructions
- 69 Get Started on Course 6 Instructions
2 - Attract and Engage Customers
Available in
days
days
after you enroll
- 01 Introduction to Course (4:20)
- 02 Welcome (1:38)
- 03 Customer Personas for your Target Audience (4:05)
- 04 How to Create a Customer Persona (6:33)
- 05 Learn to Create Customer Personas Instructions
- 06 Introduction to the Marketing Funnel and Its Benefits (3:32)
- 07 Awareness Strategies to Get Customers Introduced to a Brand (5:30)
- 08 How a Business Creates Awareness for Their Products instructions
- 09 Case Study Okabashi uses Marketing Strategies to Attract Customers and Build Instructions
- 10 Consideration Strategies to Build Interest in your Product or Service (3:59)
- 11 How a Marketer Increases Consideration for a Business Instructions
- 12 Conversion Strategies to Increase the Conversion Rate on a Website (6:53)
- 13 How a Marketer Increases the Conversion Rate of an E-Commerce Website Instructions
- 14 Loyalty Strategies to Increase the Loyalty of Customers after a Purchase (4:22)
- 15 How a Marketer Increases the Loyalty of Customers Post Purchase Instructions
- 16 Warp Up (1:48)
- 17 Glossary Terms from Week-1 Instructions
- 18 Welcome (2:35)
- 19 How Does the Google Search Engine Work (5:33)
- 20 How Google Determines Website Rankings (5:59)
- 21 Breakdown of the Google Search Engine Results Pages SERPs (3:37)
- 22 Other Popular Search Engines Instructions
- 23 Jake the Purpose and Process of Search Algorithms (3:17)
- 22 What Is SEO and Why Is It Important (5:19)
- 23 First Steps before Implementing SEO (4:36)
- 24 Beginner SEO Terms Instructions
- 25 Keyword Research and Recommendations (3:42)
- 26 Daniel Steps and Tips A Beginner Digital Marketer Should Take To Optimize A (4:16)
- 27 Organize Your Websites Pages Website Structure and Navigation (6:12)
- 28 Site Hierarchy Best Practices Instructions
- 29 Wrap Up (1:46)
- 30 Glossary Terms from Week-2 Instructions
- 31 Welcome (1:34)
- 32 Optimize a Websites Content (4:07)
- 33 Best Practices for Links and Promoting a Website Instructions
- 34 Optimize Images for a Website (5:01)
- 35 Make Your Website Mobile Friendly Instructions
- 36 Craft Effective Titles and Meta Descriptions (5:08)
- 37 Control Title Links and Snippets Instructions
- 38 Create Structured Data Markup (4:47)
- 39 Establish Your Business Details on Google Instructions
- 40 Introduction to Google Search Console (4:39)
- 41 Google Search Console Reports and Metrics (4:00)
- 42 Learn More about Google Search Console Instructions
- 43 More Tools and Reports in Google Search Console Instructions
- 44 Bing Webmaster Tools Instructions
- 45 Wrap Up (1:42)
- 46 Glossary Terms from Week-3 Instructions
- 47 Welcome (2:47)
- 48 Understand the Benefits of SEM (6:48)
- 49 Common SEM Terms Instructions
- 50 Common SEM Ad Formats In Google Ads (4:05)
- 51 Google Ads Bid Strategies Instructions
- 52 Ginny SEM and How to Attract Customers (3:58)
- 53 How Google Ads Works (6:41)
- 54 Case Study How Studleys Flower Gardens Uses Google Ads to Grow Their Business Instructions
- 55 Identify Keywords and Understand the Ad Auction (5:47)
- 56 Best Practices When Creating a Google Ad in Search (4:47)
- 57 Google Ads Account Structure and Organization Explanation Instructions
- 58 Creating a Google Ad Instructions
- 59 Introduction to Display Advertising (4:53)
- 60 How to Optimize a Responsive Display Ad for your Goals (4:35)
- 61 Advertise on YouTube Instructions
- 62 How to Create a Responsive Display Ad Instructions
- 63 Wrap Up (2:09)
- 64 Glossary Terms from Week-4 Instructions
- 65 Course Wrap Up (3:00)
- 66 Course-2 Glossary Instructions
- 67 Course-2 Glossary Course-2 Glossary
- 68 Get Started on Course-3 Instructions
3 - Foundations of Digital Marketing
Available in
days
days
after you enroll
- 01 Welcome to the Google Digital Marketing E-Commerce Certificate (7:38)
- 02 Introduction to Course 1 (1:31)
- 03 Digital Marketing E-Commerce Certificate Glossary Digital Marketing E-Commerce Certificate Glossary
- 04 What are Digital Marketing and E-Commerce (4:33)
- 05 What do Digital Marketing and E-Commerce Specialists do (3:22)
- 06 Transferable Skills for Digital Marketing and E-Commerce (5:02)
- 07 Prisha My Path to Working in Digital Marketing (4:09)
- 08 Core Skills of Digital Marketing and E-Commerce Specialists Instructions
- 09 Andrew My Path to Working in Digital Marketing and E-Commerce (3:59)
- 10 Launching your Digital Marketing or E-Commerce Career (4:39)
- 11 Agency Roles Vs in House Roles (2:53)
- 12 Roles and Responsibilities in Digital Marketing and E-Commerce Instructions
- 13 Zuri a Day in the Life of an Entry Level Digital Marketer (3:28)
- 14 A Day in the Life of an Entry Level E-Commerce Account Manager (3:50)
- 15 E-Commerce Ecommerce or Ecommerce Instructions
- 16 Wrap Up (1:30)
- 17 Glossary Terms from Week-1 Instructions
- 18 Welcome (1:10)
- 19 How Digital Marketing and E-Commerce Create Value (3:39)
- 20 Advantages and Challenges of Digital Marketing Instructions
- 21 Jen Diversity in Digital Marketing (4:11)
- 22 Inclusive Marketing Instructions
- 23 Janice Inclusive Marketing (2:25)
- 24 Xiomara Inclusive Marketing (4:35)
- 25 The Customer Journey and Journey Maps (4:35)
- 26 What Is a Touchpoint Instructions
- 27 The Marketing Funnel (5:14)
- 28 The Traditional Marketing Funnel to the Digital Marketing Funnel Instructions
- 29 The Top of the Funnel Awareness and Consideration (4:28)
- 30 Case Study How Mersea Structures Its Marketing Funnel Instructions
- 31 Measuring Success at the Top of the Funnel (4:58)
- 32 The Bottom of the Funnel Conversion and Loyalty (3:46)
- 33 Measuring Success at the Bottom of the Funnel (3:12)
- 34 The Future of E-Commerce Instructions
- 35 Wrap Up (1:29)
- 36 Glossary Terms from Week-2 Instructions
- 37 Welcome (1:40)
- 38 The Value of Brands for Digital Marketing (3:28)
- 39 Brand Safety Instructions
- 40 The Elements of a Digital Marketing Strategy (4:32)
- 41 Find Your Audience and Understand Your Customers Instructions
- 42 Define Your Marketing Goals (4:43)
- 43 How to Set Smart Goals Instructions
- 44 Paid Owned and Earned Media (4:30)
- 45 Attract Customers with Search Engine Optimization (4:25)
- 46 Reach Customers with Search Engine Marketing (4:27)
- 47 Display Advertising Instructions
- 48 Introduction to Social Media and Email Marketing (1:59)
- 49 Social Media Marketing Basics (5:45)
- 50 Choose the Right Platforms for Your Target Audience Instructions
- 51 Build Relationships with Email Marketing (3:46)
- 52 Types of Email Campaigns Instructions
- 53 Wrap Up (1:31)
- 54 Glossary Terms from Week-3 Instructions
- 01_welcome-to-week-4 (1:55)
- 56 Measure Progress with Performance Marketing (3:35)
- 57 Common Metrics for Success Instructions
- 58 Working With Data (4:00)
- 59 Data Ethics Instructions
- 60 Attribution Models for Digital Marketing (4:54)
- 61 Data Storytelling Basics (4:45)
- 62 Story Structure Instructions
- 63 Prepare for your Job Search (1:45)
- 64 How to Find Job Opportunities Instructions
- 65 Elle Build Confidence (4:27)
- 66 Wrap Up (0:59)
- 67 Glossary terms from Week 4 Instructions
- 68 Congrats what’s Coming in Course 2 (1:54)
- 69 Course 1 Glossary Course 1 Glossary
- 70 Course 1 Glossary Instructions
- 71 Get Started on Course 2 Instructions
4 - From Likes to Leads
Available in
days
days
after you enroll
- 01 Introduction to Course (2:39)
- 02 Welcome (1:25)
- 03 The Benefits of Social Media Marketing (4:46)
- 04 The Five Core Pillars of Social Media Marketing (6:57)
- 05 Earned Owned and Paid Social Media (4:21)
- 06 The Social Media Marketing Funnel (5:41)
- 07 Wrap Up (1:45)
- 08 Glossary Terms from Week-1 Instructions
- 09 Welcome (1:05)
- 10 Define the Goals of Your Social Media Strategy (5:06)
- 11 Identify your Social Media Target Audience (4:23)
- 12 Popular Social Media Platforms Instructions
- 13 Choose Social Media Platforms for your Campaign (4:40)
- 14 Build your Brand Identity on Social Media Instructions
- 15 Types of Content on Social Media (5:45)
- 16 Anna Use Earned Owned and Paid Media in Social Media Marketing Campaigns (4:00)
- 17 How to Acquire Earned Media Instructions
- 18 Case Study How Name Glo Acquires Earned Media Instructions
- 19 Determine the Frequency and Timing of Posts (5:08)
- 20 Real Time Marketing Instructions
- 21 Use a Social Media Calendar (4:28)
- 22 Create a Social Media Calendar Instructions
- 23 Create a Social Media Calendar Template Social Media Calendar
- 24 Social Media Management Tools Instructions
- 25 Wrap Up (1:54)
- 26 Glossary Terms from Week-2 Instructions
- 27 Welcome (1:52)
- 28 The Importance of Social Listening (4:21)
- 29 Social Listening Strategies (5:00)
- 30 Case Study How Eatmoverest Improves Content with Social Listening Instructions
- 31 Popular Social Listening Tools Instructions
- 32 Social Media Engagement (5:22)
- 33 Respond to Social Media Users Instructions
- 34 Camille Respond to Social Media Comments (4:15)
- 35 Increase your Followers on Twitter (5:00)
- 36 Influencer Marketing Instructions
- 37 Social Marketing on Mobile Instructions
- 38 Write for Social Media (4:50)
- 39 Develop your Brand Voice on Social Media (5:24)
- 40 Case Study How Blk Bold Found Its Brand Voice Instruction
- 41 Design Engaging Content for Social Media Creativecloud
- 42 Design Engaging Content for Social Media Features En US
- 43 Design Engaging Content for Social Media Illustrator
- 44 Design Engaging Content for Social Media Index
- 45 Design Engaging Content for Social Media Instructions
- 46 Design Engaging Content for Social Media Overview En US
- 47 Design Engaging Content for Social Media Photoshop Elements
- 48 Design Engaging Content for Social Media Photoshop Lightroom
- 49 Design Engaging Content for Social Media Photoshop
- 50 Design Engaging Content for Social Media Premiere
- 51 Make Social Media Posts Accessible Instructions
- 52 What Is Canva Instructions
- 53 Repurpose Content on Social Media (4:51)
- 54 Catherine Engage a Social Media Audience through Storytelling (3:31)
- 55 Wrap Up (2:08)
- 56 Glossary Terms from Week-3 Instructions
- 57 Welcome (1:50)
- 58 Understand Social Media Analytics (4:47)
- 59 Metrics to Track With Social Media Analytics (5:38)
- 60 Popular Social Media Analytics Tools Instructions
- 61 Social Testing Instructions
- 62 Use Social Media Data to Drive Marketing Strategy (4:02)
- 63 Jon How Data and Social Media Analytics Informs Decision-Making and Strategy (2:11)
- 64 Understand Social Media Reports (5:48)
- 65 Social Media Reports Instructions
- 66 Present a Social Media Report (4:25)
- 67 Wrap Up (2:27)
- 68 Glossary Terms from Week-4 Instructions
- 69 Welcome (1:12)
- 70 Benefits of Paid Social Media (3:55)
- 71 Integrate Paid Social Media into your Strategy (4:15)
- 72 Develop a Paid Social Media Strategy (5:25)
- 73 Ad Formats on Social Media Instructions
- 74 Ad Formats on Social Media Formats
- 75 Choose Social Media Platforms for Your Ads Instructions
- 76 Remarketing on Social Media (4:43)
- 77 Create an Effective Call to Action in Your Social Ad Instructions
- 78 Components of a Paid Social Media Budget (3:46)
- 79 The Cost of Advertising on Social Media (4:00)
- 80 Social Media Ad Bidding Instructions
- 81 Sabrina Conflict Resolution and Responding to Criticism (4:05)
- 82 Wrap Up (2:25)
- 83 Glossary Terms from Week-5 Instructions
- 84 Course Wrap Up (3:11)
- 85 Course 3 Glossary Instructions
- 86 Get Started on Course 4 Instructions
5 - Make the Sale Build, Launch, and Manage E-commerce Stores
Available in
days
days
after you enroll
- 01 Introduction to Course (4:09)
- 02 Welcome (0:43)
- 03 What is E-Commerce (2:56)
- 04 The Benefits of Selling Online (5:39)
- 05 Henry My Career Path into E-Commerce (3:51)
- 06 Get to Know the Basics of E-Commerce (4:50)
- 07 Learn More about the Basics of E-Commerce Index
- 08 Learn More about the Basics of E-Commerce Instructions
- 09 Jaylin the Role of an Entry Level E-Commerce Specialist at A Big Company And A (3:15)
- 10 Essential E-Commerce Strategies Instructions
- 11 Market Research (4:28)
- 12 Get Started with Market Research Instructions
- 13 Identify your Target Audience (2:49)
- 14 Learn More about Identifying your Target Audience Instructions
- 15 How to Do Product Research (7:44)
- 16 Product Sourcing (2:52)
- 17 Researching and Sourcing Products Instructions
- 18 Branding in E-Commerce (4:52)
- 19 Wrap Up (1:54)
- 20 Glossary Terms from Week 1 Instructions
- 21 Welcome (2:18)
- 22 Overview of E-Commerce Stores (5:48)
- 23 How an E-Commerce Store Works Instructions
- 24 E-commerce Platforms (6:34)
- 25 E-Commerce Platforms and Domains Instructions
- 26 Introduction to Shopify (1:46)
- 27 Learn More About Shopify Instructions
- 28 Introduction to Building an E-Commerce Store (1:01)
- 29 Add Products to a Shopify Store (4:56)
- 30 Create a Product Detail Page Instructions
- 31 Finish Setting Up a Shopify Store (4:59)
- 32 Learn More about Working in Shopify Instructions
- 33 Set up your Google Merchant Center Account and Link It to Shopify (1:54)
- 34 Add Google and Other Shopping Channels In Shopify (2:08)
- 35 List Products on Multiple Shopping Channels Instructions
- 36 Wrap Up (1:43)
- 37 Glossary Terms from Week-2 Instructions
- 38 Welcome (1:24)
- 39 Advertise Online (5:24)
- 40 Platforms for E-Commerce Ads Instructions
- 41 Advertise with Google Ads Campaigns (6:56)
- 42 Understand Smart Campaigns (4:04)
- 43 Prepare a Google Shopping Campaign Instructions
- 44 Create a Smart Shopping Campaign (1:59)
- 45 Disapprovals in Google Ads Instructions
- 46 Explore Seasonality in E-Commerce (6:44)
- 47 Use Google Ads to Plan for Seasonality (5:52)
- 48 Marketing for Special Events and Holidays Instructions
- 49 Optimize your E-Commerce Marketing Strategies (5:24)
- 50 Plan for Seasonal Events Instructions
- 51 Seasonal Budgeting and Bidding Instructions
- 52 Wrap Up (1:09)
- 53 Glossary Terms from Week-3 Instructions
- 54 Welcome (1:12)
- 55 Create an Engaging Online Experience for Customers (4:23)
- 56 Responsive and Mobile First Design for E-Commerce Stores Instructions
- 57 Tips for Increasing Customer Engagement Instructions
- 58 Case Study How T W Tote Designed Their Website to Engage With Customers Instructions
- 59 Introduction to the Checkout Process (4:20)
- 60 Common Reasons for Cart Abandonment (3:04)
- 61 Tips for Reducing Cart Abandonment Instructions
- 62 Get Products to Customers (3:53)
- 63 Wrap Up (0:54)
- 64 Glossary Terms from Week-4 Instructions
- 65 Course Wrap Up (1:22)
- 66 Course 6 Glossary Course 6 Glossary
- 67 Course 6 Glossary Instructions
- 68 Get Started on Course 7 Instructions
6 - Satisfaction Guaranteed
Available in
days
days
after you enroll
- 01 Introduction to Course (1:48)
- 02 Welcome (0:39)
- 03 Introduction to Customer Loyalty (4:36)
- 04 Rewards Programs (6:46)
- 05 Dynamic Remarketing (2:14)
- 06 Case Study How Wayfair Uses Email Marketing for Personalization Instructions
- 07 Post Purchase Follow Up Methods (5:09)
- 08 Survey Customers and Ask Effective Questions (5:32)
- 09 How to Provide Excellent Customer Service (6:09)
- 10 Measure Customer Satisfaction Instructions
- 11 Wrap Up (0:37)
- 12 Glossary Terms from Week-1 Instructions
- 13 Welcome (1:21)
- 14 Analyze Data to Measure E-Commerce Success (5:47)
- 15 William the Power of Data (2:06)
- 16 Shopify Analytics and Reports (2:49)
- 17 How to Use Shopify Analytics Instructions
- 18 Analytics Tools Used in E-Commerce Instructions
- 19 Monitor Growth and Revenue for an E-Commerce Store (5:21)
- 20 Key Metrics for Monitoring an E-Commerce Stores Performance Instructions
- 21 Use Data to Improve the Performance of an E-Commerce Store (4:18)
- 22 Conversion Rate Optimization Instructions
- 23 Understand Visitor Behavior with Heat Maps Instructions
- 24 Evaluate Product Performance (5:28)
- 25 Key Metrics for Product Performance Instructions
- 26 Optimize Product Offerings Based on Data Instructions
- 27 Wrap Up (1:01)
- 28 Glossary Terms from Week-2 Instructions
- 29 Welcome (0:59)
- 30 Project Introduction (0:35)
- 31 End of Course Project Overview Instructions
- 32 Case Study How Shearshare Recovered from Unsuccessful Ads Instructions
- 33 Resources for the Workplace Instructions
- 34 Tips to Prepare a Portfolio for Job Applications (5:27)
- 35 Create a Professional Portfolio Using Google Sites Instructions
- 36 Finding Your Path and Perfect Role Instructions
- 37 Create a Resume (3:24)
- 38 Rahul Resume Tips (2:59)
- 39 Add Relevant Skills to Your Resume Instructions
- 40 Isela Tips for Creating a Cover Letter (3:30)
- 41 Introduction to the Interview Process (3:54)
- 42 Continue Learning about the Interview Process Instructions
- 43 Get to Know your Interviewer (4:06)
- 44 Prepare for Interviews at Different Types of Companies Instructions
- 45 Build Rapport with Interviewers (4:12)
- 46 Use Star Method to Answer Interview Questions (3:15)
- 47 Ask the Interviewer Questions Instructions
- 48 Laura Interview Tips (4:22)
- 49 Prepare for Interviews with Interview Warmup Instructions
- 50 Develop an Elevator Pitch (3:05)
- 51 Learn More about Developing an Elevator Pitch Instructions
- 52 Learn Tips for Interviewing Remotely Instructions
- 53 Nami Job Interview Guidance (4:00)
- 54 Jesse Overcome Imposter Syndrome when Preparing for Interviews (5:04)
- 55 Wrap Up (0:29)
- 56 Glossary Terms from Week 3 Instructions
- 57 Course Wrap Up (0:54)
- 58 Course 7 Glossary Course 7 Glossary
- 59 Course 7 Glossary Instructions
- 60 Congratulations on Completing the Digital Certificate (0:39)
- 61 Showcase your Work Instructions
- 62 Showcase your Work Overview
- 63 Claim Your Certificate Badge Instructions
- 64 Digital Marketing E-Commerce Certificate Glossary Instructions
- 65 Digital Marketing E-Commerce Certificate Glossary
- 66 Exploring Professional Opportunities
- 67 Explore Google Play Academy Instructions
- 68 Recap of the Certificate Program (3:38)
7 - Think Outside
Available in
days
days
after you enroll
- 01 Introduction to Course
- 02 Welcome (1:46)
- 03 What is Email Marketing (4:31)
- 04 Taylor Entry Level Email Marketing Jobs and Tasks (3:10)
- 05 Conduct Pestle and SWOT Audits (6:40)
- 06 Learn More about Conducting Pestle and SWOT Audits Instructions
- 07 Set Smart Goals (5:43)
- 08 Create an Email Marketing Strategy Instructions
- 09 The Dos and Don'ts of Email Marketing (4:20)
- 10 Ethical Email Language Instructions
- 11 Wrap Up (1:45)
- 12 Glossary Terms from Week-1 Instructions
- 13 Welcome (1:25)
- 14 Types of Email Marketing Acquisition Emails (4:00)
- 15 Types of Email Marketing Welcome Emails (3:36)
- 16 Types of Email Marketing Newsletters (5:17)
- 17 Craft Catchy Newsletter Copy Instructions
- 18 Types of Email Marketing Promotional Emails (3:51)
- 19 Types of Email Marketing Retention Emails (4:58)
- 20 Create Accessible Emails Instructions
- 21 Spamming when not to Send Emails Instructions
- 22 Wrap Up (1:30)
- 23 Glossary Terms from Week-2 Instructions
- 24 Welcome (1:36)
- 25 Build your Mailing List (6:30)
- 26 Segment your Mailing List (5:21)
- 27 Segment Lists Using Constant Contact Instructions
- 28 Write Effective Emails (4:39)
- 29 More Tips on Writing Effective Emails Instructions
- 30 Helpful Tools for Effective Email Marketing (2:23)
- 31 How to Choose an Email Marketing Tool (2:35)
- 32 Send Emails in HubSpot Instructions
- 33 Send Emails in Mailchimp Instructions
- 34 Mistakes in Email Marketing (5:19)
- 35 How to Fix Email Marketing Mistakes Instructions
- 36 Wrap Up (1:46)
- 37 Glossary Terms from Week-3 Instructions
- 38 Welcome (1:24)
- 39 Useful Concepts in Email Marketing Results (4:31)
- 40 Use Metrics in Email Marketing Instructions
- 41 Common Email Marketing Metrics (3:03)
- 42 Common Email Marketing Metrics Part 2 (3:08)
- 43 Common Email Marketing Metrics Part 3 (3:26)
- 44 Learn More about Common Email Marketing Metrics Instructions
- 45 Create an Email Marketing Report (3:40)
- 46 Karan Tips for Presenting to Stakeholders (4:12)
- 47 Tips on Presenting Instructions
- 48 Wrap Up (1:22)
- 49 Glossary Terms from Week-4 Instructions
- 50 Welcome (0:43)
- 51 Set the Scene for Your Email Marketing Campaign (2:08)
- 52 Prepare To Complete an Email Marketing Campaign Instructions
- 53 How Did Segmentation Go Instructions
- 54 Revisiting Presentations Instructions
- 55 Wrap Up (1:12)
- 56 Glossary Terms from Week-5 Instructions
- 57 Course Wrap Up (1:25)
- 58 Course 4 Glossary Instructions
- 59 Course 4 Glossary Course 4 Glossary
- 60 Get Started on Course 5 Instructions
Frequently Asked Questions
When does the course start and finish?
The course has begun and will never stop! You set the start and end dates for this entirely self-paced online course.
How long do I have access to the course?
Lifetime access—how does that sound? You receive unrestricted access to this course after registering for as long as you like, on any device you own.
Do I get a certificate?
Yes, when you complete the course, you will receive a certificate of completion which you can happily add to your resume or LinkedIn profile.
Can I cancel my subscription?
Yes, you can. You have a 15-days money-back guarantee.
Check your inbox to confirm your subscription